Nearly 8 in 10 Greeks report a high chance of buying, selling, or renting property over the next five years. This data comes from a study by the Athens Chamber of Tradesmen, conducted by IME GSEVEE for real estate agents. The findings show significant growth potential for real estate services, thanks to recent high demand for the Greek housing market. Key takeaways from the study include:

– Real estate transactions mostly involve residential property, followed by commercial. 87% have engaged in at least one transaction.
– 77% anticipate a property transaction within five years, 11% find it unlikely, and 12% are unsure. For future transactions, 51.9% will start online, 24.2% will contact agencies, and 14.6% will seek help from relatives or friends.
– Among recent transactions, 76% involved renting a home (by owners or tenants), and 55% were residential sales. Commercial space transactions include 30% rentals and 10% sales. A significant 26% were land purchases, with only 3% involving land rentals.
– 52% used brokerage services, with 45% completing transactions in the past year.
– The primary reason for not using an agent was handling the transaction personally (67.4%), followed by a lack of trust (26.7%).
– Brokerage services were mainly for renting (56.3%) or buying/selling residences (54.4%), with land deals (20.13%), commercial rentals (14.1%), and commercial sales (7.7%) following.
– 54% first approached an agent, while 45% did not.
– About 50% were very or fairly satisfied with their agent’s services.
– 64% found their agent reliable or mostly reliable, 20% were neutral, and only 16% considered their agent unreliable or somewhat unreliable.
– 61.7% felt their agent was informed, while 24.6% felt they were moderately informed, and 12.8% thought the agent was poorly or not informed.
– Major criteria for selecting agents include professionalism (62.7%), trustworthy information (47.3%), market knowledge (43.9%), and experience (35.8%). Service cost (21.2%), recommendations (14.3%), and agent flexibility (12.8%) were also important, with reputation (5.4%) and reviews (3.9%) rated lower.
– Areas brokers could improve on include information accuracy (52.7%), specialized knowledge (32.8%), service cost (29.3%), courtesy (25.1%), fee transparency (24.6%), flexibility (24.2%), service speed (22.3%), and expanding property options (22.1%).
– 51% of previous clients would recommend their agent, 26% remain neutral, and 22% are unlikely to recommend.
– 61.5% of brokerage service users found their input significant, 23.6% were neutral, and 13.7% found it insignificant.
– Main sources for finding an agent are online (74.5%) and recommendations from friends or family (53.7%), with ads (9%) and print media (4.7%) having little effect.